TY  - BOOK
AU  - Gupta,Ruchi
TI  - Advertising principles and practice
SN  - 812194001X
AV  - HF5823 .G87 2012
PY  - 2012///
CY  - New Delhi
PB  - S. Chand & Company
KW  - Advertising
N1  - Includes bibliographical references
ER  -