Mcquail, Denis McQuail's mass communication theory / Denis McQuail. - 5th ed. - New Delhi : Vistaa Publications, 2005. - viii, 616p. : ill. ; 25cm. Includes bibliographical references and indexes. ISBN: 8178295350 9788178295350 Subjects--Topical Terms: Mass media. LC Class. No.: P90 / .M35 2005