TY  - BOOK
AU  - Mcquail, Denis
TI  - McQuail's  mass communication theory
SN  - 8178295350
AV  - P90 .M35 2005
PY  - 2005///
CY  - New Delhi
PB  - Vistaa Publications
KW  - Mass media
N1  - Includes bibliographical references and indexes
ER  -