Kotler, Philip <br/><br/>
Marketing management :  a South  Asian perspective / 
Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha 
 - 13th ed. 
 - New York :  Prentice Hall,  2009. 
 - xlvii, 647 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M37 2009