TY  - BOOK
AU  - Kotler, Philip
AU  - Keller,Kevin Lane
AU  - Koshy,Abraham
AU  - Jha,Mithileshwar
TI  - Marketing management: a South  Asian perspective 
SN  - 9788131716830
AV  - HF5415.13 .M37 2009
PY  - 2009///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -