Stanton, William J.  1919- <br/><br/>
Fundamentals of marketing 
William J. Stanton 
 - 6th ed 
 - New York  London  McGraw-Hill  c1981 
 - xvii,604p  ill(some col.)  25cm 
 - McGraw-Hill series in marketing .
<br/><br/> Previous ed.: 1978 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0070608911 
<br/><br/><label>LCCN: </label>80020113  
<br/><br/><label>Nat. Bib. No.: </label>B8112054 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8