Fundamentals of marketing
Stanton, William J. (William John)
1919-
creator
text
enk
New York
London
McGraw-Hill
c1981
1981
6th ed
monographic
eng
xvii,604p ill(some col.) 25cm
William J. Stanton
Previous ed.: 1978
Includes index
Marketing
HF5415
658.8
McGraw-Hill series in marketing
0070608911
80020113
StEdNL
210416
20260918073727.0
9911610013804341