Keller, Kevin Lane <br/><br/>
Strategic brand management :  building, measuring and managing brand equity / 
Kevin Lane Keller 
 - 3rd ed. 
 - Noida, India :  Dorling Kindersley,  2008. 
 - xxi, 692 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131719770 
<br/><br/><label>LCCN: </label>2008003326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K45 2008