TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity 
SN  - 9788131719770
AV  - HD69.B7 K45 2008
PY  - 2008///
CY  - Noida, India
PB  - Dorling Kindersley
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -