Moorthi, Y.L.R. <br/><br/>
Brand management :  the Indian context / 
Y.L.R. Moorthi 
 - New Delhi :  Vikas Publishing,  2003. 
 - xi, 171 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8125914277 
<br/><br/><label>LCCN: </label>2008003326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / M66 2003