TY  - BOOK
AU  - Moorthi,Y.L.R.
TI  - Brand management: the Indian context 
SN  - 8125914277
AV  - HD69.B7 M66 2003
PY  - 2003///
CY  - New Delhi
PB  - Vikas Publishing
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -