Services marketing :  new insights from consumers and managers / 
by Eric Langeard ... [et al.]. 
 - Cambridge, Mass. (14 Story St., Cambridge 02138) :  Marketing Science Institute,  c1981. 
 - ix, 180 p. :  ill. ;  28 cm. 
 - Report / Marketing Science Institute ;  no. 81-104 .
 - Report (Marketing Science Institute) ;  no. 81-104. .
<br/><br/>Bibliography: p. 177-178. 
<br/><br/><label>LCCN: </label>82126854  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .S47 1981 
<br/><br/><label>Dewey Class. No.: </label>658.8