TY  - BOOK
AU  - Langeard,Éric
TI  - Services marketing: new insights from consumers and managers 
T2  - Report / Marketing Science Institute
AV  - HF5415.122 .S47 1981
U1  - 658.8 19
PY  - 1981///
CY  - Cambridge, Mass. (14 Story St., Cambridge 02138)
PB  - Marketing Science Institute
KW  - Service industries
KW  - Marketing
N1  - Bibliography: p. 177-178
ER  -