McDaniel, Carl D. <br/><br/>
Marketing, an integrated approach / 
Carl McDaniel, Jr. 
 - New York :  Harper & Row,  c1979. 
 - xiv, 544 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0060443553 9780060443559 
<br/><br/><label>LCCN: </label>78023830  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.<br/>Marketing--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .M3 
<br/><br/><label>Dewey Class. No.: </label>658.8/00973