TY  - BOOK
AU  - McDaniel,Carl D.
TI  - Marketing, an integrated approach
SN  - 0060443553
AV  - HF5415.1 .M3
U1  - 658.8/00973 
PY  - 1979///
CY  - New York
PB  - Harper & Row
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -