Kim, W. Chan, <br/><br/>
Blue ocean shift :  beyond competing : proven steps to inspire confidence and seize new growth / 
 Proven steps to inspire confidence and seize new growth 
W. Chan Kim, Renée Mauborgne. 
 - First edition. 
 - xi, 322 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (pages 305-307) and index. 
<br/><br/><label>ISBN: </label>9780316314046 
<br/><br/><label>LCCN: </label>2017297174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation<br/>Business & economics --Entrepreneurship<br/>Business & economics --Leadership<br/>Business & economics  --Management
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .K52 2017