Davidson, J. H. 1935- Offensive marketing, or, How to make your competitors followers, Offensive marketing How to make your competitors followers [by] J. H. Davidson; foreword by Anthony J. F. O'Reilly. - London, Cassell, 1972. - xii, 308 p. 22 cm. Includes bibliographical references. ISBN: 030493772X LCCN: 72190736 Nat. Bib. No.: B72-16098 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .D347 Dewey Class. No.: 658.8