TY  - BOOK
AU  - Davidson,J.H.
TI  - Offensive marketing, or, How to make your competitors followers,
SN  - 030493772X
AV  - HF5415 .D347
U1  - 658.8 
PY  - 1972///
CY  - London
PB  - Cassell
KW  - Marketing
N1  - Includes bibliographical references
ER  -