00922cam a2200289 a 45000010008000000030004000080050017000120080041000290100017000700200021000870200026001080350012001340400018001460500027001640820014001912450052002052600044002573000032003013360026003333370028003593380027003875040051004146500027004656500041004926550081005337000018006142145659OSt20260629083522.0980708s1999    txua     b    001 0 eng    a   98070999   a0030248019qpbk.  a9780030248016q(pbk.)  a2145659  aDLCcKSGdDLC00aHF5415.13b.M3586 199900a658.822100aMarketing strategy /cO.C. Ferrell ... [et al.]  aFort Worth, TX :bDryden Press,cc1999.  axx, 407 p.:bill. ;c26 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index. 0aMarketingxManagement. 0aMarketingxManagementvCase studies. 7aCase studies.2lcgft0https://id.loc.gov/authorities/genreForms/gf20170261401 aFerrell, O.C.