David, Fred R.,

Strategic Management : A Competitive Advantage Approach, Concepts and Cases / Fred R. David, Forest R. David. - Eighteeth edition. Global edition. - Harlow : Pearson, 2025 - 671P:. ills 28cm

The External Assessment 4. The Internal Assessment 5. Strategies in Action 6. Strategy Analysis and Choice PART 3: STRATEGY IMPLEMENTATION 7. Implementing Strategies: Management and Marketing Issues 8. Implementing Strategies: Finance and Accounting Issues PART 4: STRATEGY EVALUATION AND GOVERNANCE 9. Strategy Evaluation and Governance PART 5: KEY STRATEGIC MANAGEMENT TOPICS 10. Business Ethics, Environmental Sustainability, and CorporateSocial Responsibility 11. Global and International Issues PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis.


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9781292745275


David,Forest R and David, Meredith E