TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control
T2  - The Prentice-Hall series in marketing
SN  - 0135580242
AV  - HF5415 
U1  - 658.8 19
PY  - 1984///
CY  - London
PB  - Prentice-Hall
KW  - Marketing
N1  - Previous ed.: 1980; Includes index
ER  -