Kotler, Philip. <br/><br/>
Marketing management  analysis, planning, and control 
Philip Kotler 
 - 5th ed 
 - London  Prentice-Hall  c1984 
 - xxi,792p  col.ill  24cm  pbk 
 - The Prentice-Hall series in marketing .
<br/><br/> Previous ed.: 1980 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0135580242 
<br/><br/><label>Nat. Bib. No.: </label>b8440258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8