@book{16117,
	author = {Wilmshurst, John. and Chartered Institute of Marketing.},
	title = {The fundamentals and practice of marketing /},
	publisher = {Butterworth-Heinemann,},
	year = {1984},
	address = {Oxford :},
	edition = {2nd ed.},
	note = {Published on behalf of the Chartered Institute of Marketing and the CAM foundation.}
}