Wilmshurst, John. <br/><br/>
The fundamentals and practice of marketing / 
John Wilmshurst. 
 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  1984 
 - The Marketing series.  Student .
<br/><br/> Published on behalf of the Chartered Institute of Marketing and the CAM foundation. 
<br/><br/><label>ISBN: </label>0750604336