Russell, Frederic Arthur, 1886-1973. Textbook of salesmanship / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk. - 10th ed. - New York : McGraw-Hill, c1978. - x, 546 p. : ill. ; 25 cm. - McGraw-Hill series in marketing . Includes bibliographical references and indexes. ISBN: 0070543364 9780070543362 LCCN: 77024063 Subjects--Topical Terms: Selling. LC Class. No.: HF5438.25 / .R87 1978 Dewey Class. No.: 658.85