Ward, Keith. Financial aspects of marketing - Published on behalf of the Institute of Marketing [by] Heinemann Professional 1989 - xii,434p pbk - The Marketing series . ISBN: 0434922048 0434922218 v correct Nat. Bib. No.: b8918827 Nat. Bib. Agency Control No.: 100=NOTNAL Subjects--Topical Terms: Marketing--Management--Finance. LC Class. No.: HF5415.13 Dewey Class. No.: 658.1/55