Managing services :  Marketing, operations, and human resources. 

 -  1988 
<br/><br/><label>ISBN: </label>0135475147 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Service industries -- Management <br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HD9980.5 .L68 1988