Destination branding :  creating the unique destination proposition 

 - London:  Elsevier.  2002 
 - xix,306p.:23cm 
<br/><br/><label>ISBN: </label>750649941 
<br/><br/><label>Subjects--Topical Terms: </label>-- Advertising Tourism Tourism Marketing Tourisme Publicité
<br/><br/><label>LC Class. No.: </label>G155.M67 P75 2002