Cravens, David W. <br/><br/>
Strategic marketing / 

 -  2000 
<br/><br/><label>ISBN: </label>0070275432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.135 .C73 2000