TY  - BOOK
AU  - Haines, Steven.
TI  - The product manager's desk reference
SN  - 9780071591348 | 0071591346
AV  - HF5415.15 .H335 2009 
PY  - 2009///
KW  -  Product management -- Handbooks, manuals, etc
KW  -  Product differentiation
KW  -  Marketing -- Handbooks, manuals, etc
KW  -  Business forecasting
KW  - New products
ER  -