TY  - BOOK
AU  - Wiersema, Frederik D.
TI  - The new market leaders
SN  - 0743204654
AV  - HF 5415 .W54 2001 
PY  - 2001///
KW  -  Customer relations -- Longitudinal studies
KW  -  Consumers' preferences -- Longitudinal studies
KW  -   Consumers -- Attitudes -- Longitudinal studies
KW  - Marketing -- Planning
ER  -