TY  - BOOK
AU  - Williams, Alison.
TI  - The handbook of field marketing
SN  - 0749450258 | 9780749450250
AV  - HF5415.126 .W55 2008 
PY  - 2008///
KW  -  Direct marketing
KW  -  Sales promotion
KW  -  Sampling
KW  - Branding (Marketing)
ER  -