Wilmshurst, John. <br/><br/>
The fundamentals and practice of marketing / 
John Wilmshurst. 
 - 2nd ed. 
 - London :  Heinemann,  1984 
 - vii, 239 p. :  ill. ;  24 cm. 
<br/><br/> "Published on behalf of the Institute of Marketing and the CAM Foundation." 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0434923311 (pbk.) :  £7.95 9780434923311 
<br/><br/><label>LCCN: </label>85172284  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .W5476 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8