TY  - BOOK
AU  - Wilmshurst,John
ED  - Institute of Marketing.
ED  - CAM Foundation.
TI  - The fundamentals and practice of marketing
SN  - 0434923311 (pbk.) :
AV  - HF5415 .W5476 1985
U1  - 658.8 19
PY  - 1984///
CY  - London
PB  - Heinemann
KW  - Marketing
N1  - "Published on behalf of the Institute of Marketing and the CAM Foundation."; Includes bibliographies and index
ER  -