Cutlip, Scott M. Effective public relations [by] Scott M. Cutlip [and] Allen H. Center. - 4th ed. - Englewood Cliffs, N.J., Prentice-Hall [1971] - xvii, 701 p. illus., ports. 25 cm. Includes bibliographies. ISBN: 0132450275 $11.95 LCCN: 76141501 Subjects--Topical Terms: Public relations. Dewey Class. No.: 659.2