TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0072557982
AV  - HF5415.13 P47 2003
U1  - 308.1PER 
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
ER  -