Case studies in international marketing / edited by Peter Doyle and Norman A. Hart. - London : Published on behalf of the CAM Foundation and the Institute of Marketing [by] Heinemann, 1982. - vii, 391 p. : ill. ; 24 cm.

0434903701

82241323


Export marketing--Great Britain--Case studies.
Export marketing--Europe--Case studies.

HF1009.5 / .C34 1982

658.8/48