Case studies in international marketing / edited by Peter Doyle and Norman A. Hart. - London : Published on behalf of the CAM Foundation and the Institute of Marketing [by] Heinemann, 1982. - vii, 391 p. : ill. ; 24 cm. ISBN: 0434903701 LCCN: 82241323 Subjects--Topical Terms: Export marketing--Great Britain--Case studies.Export marketing--Europe--Case studies. LC Class. No.: HF1009.5 / .C34 1982 Dewey Class. No.: 658.8/48