Kotler, Philip. <br/><br/>
Readings in marketing management / 
Edited by Philip Kotler [and] Keith K. Cox. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  [1971, c1972] 
 - xiv, 457 p. :  ill ;  23 cm. 
<br/><br/> Rev. ed., 1980, published under title: Marketing management and strategy. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0137592418 9780137592418 
<br/><br/><label>LCCN: </label>76158294 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K65