TY  - BOOK
AU  - Kotler,Philip
AU  - Cox,Keith Kohn
TI  - Readings in marketing management
SN  - 0137592418
AV  - HF5415.13 .K65
PY  - 1971///, c1972]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Rev. ed., 1980, published under title: Marketing management and strategy; Includes bibliographies
ER  -