TY  - BOOK
AU  - Gupta, Vipin
AU  - Gollakota, Kamala 
AU  - Srinivasan, R. 
TI  - Business policy and strategic management: concepts & applications 
SN  - 9788120332447
AV  - HD30.28 .G87 2007
PY  - 2007///
CY  - New Delhi
PB  - PHI Learning private Ltd.
KW  -  Strategic planning
N1  - Includes bibliographical references
ER  -