TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Peteraf,Margaret A.
AU  - Gamble,John E.
AU  - Strickland,A.J.
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and readings 
SN  - 0070600899
AV  - HD30.28.T53 2012 
PY  - 2012///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Business planning
N1  - Includes index
ER  -