TY  - BOOK
AU  - Rai,Alok Kumar
TI  - Customer relationship management: concepts and cases 
SN  - 9788120335387
AV  - HF5415.5 .R35 2008
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning Private
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references and index
ER  -