Marketing strategy / O.C. Ferrell ... [et al.]

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Material type: Text

TextPublication details: Fort Worth, TX : Dryden Press, c1999.Description: xx, 407 p.: ill. ; 26 cmContent type:

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Item type	Current library	Call number	Status
General Books	Kenya School of Government - Nairobi	HF5415.13 .M3586 1999 (Browse shelf(Opens below))	Available

Includes bibliographical references and index.

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