| 000 | 01029pam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 3683160 | ||
| 003 | OSt | ||
| 005 | 20260918081511.0 | ||
| 008 | 781012s1979 nyua b 001 0 eng | ||
| 010 | _a 78023830 | ||
| 020 | _a0060443553 | ||
| 020 | _a9780060443559 | ||
| 035 | _a3683160 | ||
| 040 |
_aDLC _cKSG _dDLC |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.M3 |
| 082 | 0 | 0 | _a658.8/00973 |
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aMarketing, an integrated approach / _cCarl McDaniel, Jr. |
| 260 |
_aNew York : _bHarper & Row, _cc1979. |
||
| 300 |
_axiv, 544 p. : _bill. ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
|
| 650 | 0 |
_aMarketing _zUnited States _xCase studies. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c1277 _d1277 |
||