| 000 | 01217cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 2145659 | ||
| 003 | OSt | ||
| 005 | 20260629083522.0 | ||
| 008 | 980708s1999 txua b 001 0 eng | ||
| 010 | _a 98070999 | ||
| 020 |
_a0030248019 _qpbk. |
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| 020 |
_a9780030248016 _q(pbk.) |
||
| 035 | _a2145659 | ||
| 040 |
_aDLC _cKSG _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.M3586 1999 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 245 | 0 | 0 |
_aMarketing strategy / _cO.C. Ferrell ... [et al.] |
| 260 |
_aFort Worth, TX : _bDryden Press, _cc1999. |
||
| 300 |
_axx, 407 p.: _bill. ; _c26 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 655 | 7 |
_aCase studies. _2lcgft _0https://id.loc.gov/authorities/genreForms/gf2017026140 |
|
| 700 | 1 | _aFerrell, O.C. | |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK _n0 |
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