| 000 | 00808nam a2200253Ka 4500 | ||
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| 001 | 9918843963804341 | ||
| 003 | OSt | ||
| 005 | 20260918062640.0 | ||
| 008 | 920619r19911984enk 00 eng d | ||
| 020 | _a0750604336 | ||
| 035 | _a(StEdNL)1884396-nlsdb-Voyager | ||
| 040 |
_aStEdNL _cKSG |
||
| 100 | 1 | _aWilmshurst, John. | |
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c1984 _g(1991 Reprint) |
||
| 440 | 4 |
_aThe Marketing series. _pStudent |
|
| 500 | _aPublished on behalf of the Chartered Institute of Marketing and the CAM foundation. | ||
| 710 | 2 | 0 | _aChartered Institute of Marketing. |
| 710 | 2 | 0 | _aCAM Foundation. |
| 942 |
_2lcc _cBK _n0 |
||
| 956 | _aNLS | ||
| 999 |
_c16117 _d16117 |
||