| 000 | 01060cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 4241845 | ||
| 003 | OSt | ||
| 005 | 20260918080821.0 | ||
| 008 | 830729s1984 njua b 001 0 eng | ||
| 010 | _a 83016153 | ||
| 020 | _a0135579279 | ||
| 020 | _a9780135579275 | ||
| 035 | _a4241845 | ||
| 040 |
_aDLC _cKSG _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 1984 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, and control / _cPhilip Kotler. |
| 250 | _a5th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1984. |
||
| 300 |
_axxi, 792 p. : _bill. ; _c25 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 440 | 4 | _aThe Prentice-Hall series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c2499 _d2499 |
||