000			01988cam a22003494a 4500
001			13681875
003			OSt
005			20240711062525.0
008			040810s2005 enka b 001 0 eng
010			_a 2004018710
020			_a0470023686 (cloth)
040			_aDLC _cksg _dDLC
042			_apcc
050	0	0	_aHD30.3 _b.V36 2005
082	0	0	_a658.4/52 _222
100	1		_aKees van der Heijden.
245	1	0	_aScenarios : _bthe art of strategic conversation /
250			_a2nd ed.
260			_aChichester, West Sussex ; _aHoboken, N.J. : _bJohn Wiley & Sons, _cc2005.
300			_axxiv, 356 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [347]-350) and index.
505	0		_aThe context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.
650		0	_aCommunication in management.
650		0	_aCreative thinking.
650		0	_aStrategic planning.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0421/2004018710.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0616/2004018710-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0616/2004018710-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5645 _d5645