000			01146nam a2200361 a 4500
001			1450110
003			OSt
005			20260918080204.0
008			850628s1984 enka b 001 0 eng
010			_a 85172284
020			_a0434923311 (pbk.) : _c£7.95
020			_a9780434923311
035			_a1450110
040			_aDLC _cKSG _dDLC
050	0	0	_aHF5415 _b.W5476 1985
082	0	0	_a658.8 _219
100	1		_aWilmshurst, John.
245	1	4	_aThe fundamentals and practice of marketing / _cJohn Wilmshurst.
250			_a2nd ed.
260			_aLondon : _bHeinemann, _c1984 _g(1985 printing)
300			_avii, 239 p. : _bill. ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"Published on behalf of the Institute of Marketing and the CAM Foundation."
504			_aIncludes bibliographies and index.
650		0	_aMarketing.
710	2		_aInstitute of Marketing.
710	2		_aCAM Foundation.
906			_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c7247 _d7247