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| 010 | _a 76158294 | ||
| 020 | _a0137592418 | ||
| 020 | _a9780137592418 | ||
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_aHF5415.13 _b.K65 |
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_aHF5415.13 _b.K65 |
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| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aReadings in marketing management / _cEdited by Philip Kotler [and] Keith K. Cox. |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c[1971, c1972] |
||
| 300 |
_axiv, 457 p. : _bill ; _c23 cm. |
||
| 500 | _aRev. ed., 1980, published under title: Marketing management and strategy. | ||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aCox, Keith Kohn. | |
| 942 |
_2lcc _cBK _n0 |
||
| 948 |
_a07/12/2001 _c03/18/2013 |
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| 999 |
_c9135 _d9135 |
||